audrey.

audrey.

DESIGNING AT SERIES C, GROWTH STARTUP

I boosted Super.com's in-app engagement by 66%.

I boosted Super.com's in-app engagement by 66%.

Client

Super.com

Role

Product Design Intern

Timeline

Less than 1 month (2023)

Deliverable

Mobile App Design

Cross-functional collaboration

Engineering, Product, UI/UX Design, Copywriting

OUTCOME

Garnering the interest of 1000 users, I boosted in-app engagement by 60+%.

Garnering the interest of 1000 users, I boosted in-app engagement by almost 70%.

In phases, I led the creation of mobile design assets for their gas rewards program (in partnership with Shell). It garnered the interest of 1,000 users, building the early foundation of Super's monetization portfolio.

In phases, I led the creation of mobile design assets for their gas rewards program (in partnership with Shell), building the early foundation of Super's monetization portfolio.

ARCHITECTING THE USER EXPERIENCE

The original CX map oversimplified the mobile user experience. I sliced original flow to account for 3 different target user types.

The original CX map oversimplified the mobile user experience. I sliced original flow to account for 3 different target user types.

The original design accounted for only 1 modal. However, I advocated for 3 variants, empowering all user types with right information that could uniquely drew their interest.

The original design accounted for only 1 modal. However, I advocated for 3 variants, empowering all user types with right information that could uniquely drew their interest.

FIRST ITERATION

Emphasis on a premium subscription (associated with a new credit card product) was a design requirement.

Emphasis on a premium subscription (associated with a new credit card product) was a design requirement.

The premium offer, tied to Super’s new credit card offering (SuperCash), was a promotional priority. Increasing awareness and the conversion of users from this pipeline was a key quarter KPI.

The premium offer, tied to Super’s new credit card offering (SuperCash), was a promotional priority. Increasing awareness and the conversion of users from this pipeline was a key quarter KPI.

Internal feedback.

SECOND ITERATION

The final design facilitates a stronger visual distinction between the two offers.

The final design facilitates a stronger visual distinction between the two offers.

To not cognitively overwhelm the user, written information was shortened. Instead of the predominant use of text to relay information, the revised visual design accentuated the difference between the two offers.

To not cognitively overwhelm the user, written information was shortened. Instead of the predominant use of text to relay information, the revised visual design accentuated the difference between the two offers.

REFLECTION

Making sense of the noise.

Making sense of the noise.

Alignment on design assets was harder than I thought. I learned to balance feedback from managers, D-suites, and my personal voice and style as a designer.

LEARNINGS

Creative freedom enabled experimentation.

Creative freedom enabled experimentation.

Super valued choices and variety. Design reviews were an opportunity to showcase different approaches and to experiment. The design system was not set in stone and I had the opportunity work around Super's growing design system, Atlas.

audrey.

About

I'm a self-taught UI/UX designer with an Economics undergrad. Outside of work, catch me learning a new trick on pole or hoop, weightlifting, or browsing a bookstore.

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