Audrey's Design Portfolio

audrey.

DESIGNING AT SERIES C, GROWTH STARTUP

I converted 10+ users to Super's first mobile phone plan in a few weeks.

Client

Super.com

Role

Product Design Intern

Timeline

2 months (2023)

Cross-functional collaboration

Engineering, Product, UI/UX Design, Copywriting

OUTCOME

Within a few weeks, 10+ users switched to Super's mobile phone plan.

Eager to monetize, Super.com launched a mobile phone plan in partnership with Gigslabel. The Super mobile plan was among the first set of monetization initiatives at Super.com. The phone plan performed modestly in its early stages as the only promotion channel was the mobile application.

Eager to monetize (See my Fuel Rewards case study), Super.com launched a mobile phone plan in partnership with Gigslabel. The phone plan performed modestly in its early stages as the only promotion channel was the mobile application.

DESIGN APPROACH

I approached the UI/UX of the Super’s mobile plan with a fresh set of eyes, challenging existing design patterns and components.

To minimize dev lift, existing design patterns and components were encouraged. However, as I am often interested in tackling UI/UX problems with a more creative, open-minded headspace, I presented managers and directors with alternatives.

FIRST ITERATION

I experimented with cards and tags to improve the presentation of different types of information.

To remove my bias of the existing design system, I refreshed the modal design with components that are akin of the typical visual design of phone and subscription plans.

SECOND ITERATION

Inspired by the industry standard, I highlighted the key information that users immediately look for in a phone plan.

Content was rearranged to minimize filler information. Repetitive visual elements were scrapped to foster

LEARNINGS

Advocacy for user-centric design.

While non-design stakeholders may already have a solution in mind, my advocacy for user-centric design enhanced conversations with my peers, fostering greater collaboration and a fresher perspective.

audrey.

About

I'm a self-taught UI/UX designer with an Economics undergrad. Outside of work, catch me learning a new trick on pole or hoop, weightlifting, or browsing a bookstore.

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