audrey.

audrey.

DESIGNING AT A PRE-SEED STARTUP

Spearheaded the end-to-end flow of an Ad Performance Management web app as the UX Lead

Spearheaded the end-to-end flow of an Ad Performance Management web app as the UX Lead

Client

Client

Verdanote

Verdanote

Role

Role

UI/UX Design Lead

UI/UX Design Lead

Timeline

Timeline

Less than 1 year (2023)

Less than 1 year (2023)

Cross-functional collaboration

Cross-functional collaboration

Engineering, Product, UI/UX Design

Engineering, Product, UI/UX Design

SCOPE OF WORK

I re-hauled the UI/UX & I solved for key competitive features.

I re-hauled the UI/UX & I solved for key competitive features.

Prior to my arrival, product designs were made solely by the Founder/Project Manager. I also owned the creation and the advocacy of a UI design system. Working closely with a Partner, alignment between design and engineering has improved.

Founder's designs

UI/UX overhaul

BUILDING THE DESIGN SYSTEM

To facilitate smarter decision-making about creatives, power users require seamless, robust documentation & the ability to data wrangle.

To facilitate smarter decision-making about creatives, power users require seamless, robust documentation & the ability to data wrangle.

The design system is inspired by Shopify's Polaris, IBM's Carbon, and Airtable. The design system is a growing library of expansive flows and complex design patterns such as histogram and line graphs, tables, and databases.

The design system is inspired by Shopify's Polaris, IBM's Carbon, and Airtable. The design system is a growing library of expansive flows and complex design patterns such as histogram and line graphs, tables, and databases.

A detailed case study is in the works.

A detailed case study is in the works.

audrey.

About

I'm a self-taught UI/UX designer with an Economics undergrad. Outside of work, catch me learning a new trick on pole or hoop, weightlifting, or tinkering on personal projects.

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